20.12.19 | Blog

The WLV Marketing Influencer Challenge

Day 11 of #12AspireDaysOfChristmas

Throughout December, the Aspire to HE team will be highlighting some of their favourite events and programmes from 2019 in the #12AspireDaysOfChristmas2019

The WLV Marketing Influencer Challenge, chosen by Jay our Events Officer

Aspire to HE launched their Year 12 Campus Experience Day programme – the WLV Marketing Influencer Challenge, aimed at building independent learning skills. The students were challenged to develop a new marketing campaign for the University of Wolverhampton.

Why have you chosen the Right Track Outreach Days as your favourite Aspire to HE activity of 2019?

Jay: We tasked year 12 students to come up with a brand new marketing campaign for the University of Wolverhampton, whilst challenging them to work independently and manage their workload throughout the day.

It was great to see the young people grow in confidence, and get up in front of their friends to deliver their pitches. It was clear at the beginning of the day that some of them were not on board for this, but by the end, they were proud of the work they had completed and happy to show it.

What was your highlight of the WLV Marketing Influencer Challenge?

Jay: The highlight of programme has to be the campaigns that the young people developed. I was so impressed by their creativity and out of the box thinking, that I would love to see us try to use their ideas.

WLV Marketing Influencer Challenge – YR 12 Campus Experience Day Programme

In November 2019, Aspire to HE launched their Year 12 Campus Experience Day programme – the WLV Marketing Influencer Challenge, aimed at building independent learning skills.

The students were challenged to create a new marketing campaign for the University of Wolverhampton, starting the day with a workshop developed by staff from the Wolverhampton Business School. This workshop provided an insight into the world of marketing and social media influencers in today’s society.

At the end of the workshop, students are set the challenge of creating their marketing pitch, which they will need to present to a panel of judges at the end of the day. In preparation students were able to assign their own roles and also visit various parts of the University of Wolverhampton to gather the information necessary to complete their campaign.

Students are encouraged to take control of the visit, planning parts of the day themselves, assigning their own roles and responsibilities. When asked ‘what has changed the most for you after this campus visit today’ a student from Wood Green Academy responded;

“I gained more confidence and joined in with a new group of people! I enjoyed being a team leader and looking around different areas of the University.”

Aspire to HE staff were thoroughly impressed by the campaigns presented by all the pupils taking part in the programme. Students covered a wide range of topics, including mental health, support of students with disabilities, female empowerment, and inclusivity.

11 schools from across the Aspire to HE partnership have participated in the programme so far.